When it come to advertising the position, Thomas Cook has a number of ways to attract their future employees. It's expensive to advertise available positions in newspaper classifieds and online. And, when a company such as Thomas Cook and Thomson is growing quickly, advertising online can cost the company a lot. Thomas Cook mainly advertise their upcoming vacancies through their website at
http://www.thomascook.com/recruitment/uk-and-ireland here potential employees can browse through suitable jobs they might be interested in. Other websites such as http://www.indeed.co.uk/Thomas-Cook-jobs also their Facebook and twitter accounts are updated at all times.
Being resourceful when it comes to advertising job vacancies for Thomas Cook and Thomson plays an important part to keep the costing down for the company as there are always jobs being advertised from both companies. Thomas Cook has just made a massive change to their logo having done this will bring new ideas for the organisation to bring something new and keep customers coming. The new sunny heart slogan "don't just book it Thomas Cook it" changed to "Let's go!" to attract more website traffic and increase early and repeat bookings. (2013) Thomas Cook has recently changed their Holiday Reps overseas recruitment adding an additional requirement, people who are applying for the position should have held a full, clean driving licence for at least one year.
Reference:
Phil Barnfather (2008) Thomas Cook Case Study, People First.
Thomas Cook (2013) Online, Available, Recruitment http://www.thomascook.com/recruitment?intcmp=au_03_promo_jobs
The telegraph (2013) Online, Available: Thomas Cook Unveils new 'sunny heart' logo. http://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/leisure/10346746/Thomas-Cook-unveils-new-sunny-heart-logo.html
Would have been interesting to have seen you discuss why they use different sources for different roles. Also, links to legislation could have also been built in here.
ReplyDeleteIt is important to draw applications from as wide a pool as possible and we have links with specialist press and websites if minority groups are under-represented and you want to take positive action. Attracting the right people to apply for the vacancy is important as they need a good response from suitably qualified people. It is worthwhile assessing what the right person might look like and what would make the job attractive to them.
ReplyDeleteJob advertisements need to perform a number of requirements:
- Attract a good response from suitably qualified people
- Discourage those people who would be unsuitable
- Promote a positive image of the organisation
- Comply with discrimination legislation.